NEWS PROMOTION
April invests 200 million baht in a new model, rebranding after 15 years to pave the way for international expansion.
17.05.2026
Daily Manager 360 – April has postponed its plan to list on the stock exchange to 2029 from next year due to unfavorable circumstances. However, it is moving forward with a 200 million baht investment this year for a major rebranding effort after 15 years, and plans to expand with 20 new, freshly baked stores this year.
Detail More"April's Bakery" accepts rising costs, invests 200 million baht in rebranding after 15 years.
18.05.2026
Ms. Kanokkan Mathuraporn, Managing Director of Singha Food Industries (Thailand) Co., Ltd., the operator of April's Bakery, a Thai baked goods brand, stated that this year the company faces pressure from rising costs, particularly packaging costs, which have already increased due to rising oil and plastic prices. Raw material costs are also gradually increasing, and some items, such as pistachios, are becoming more scarce, having previously been imported from both Iran and the United States.
Detail More
April Bakery invests 200 million baht in rebranding, paving the way for an IPO.
20.05.2026
The snack shelf battle intensifies in convenience stores as April Bakery invests 200 million baht in a rebranding effort to pave the way for an IPO, using the proceeds to expand its factory and increase production capacity before expanding internationally.
Detail More
April Bakery, a Thai bakery chain worth billions, announces a 200 million baht investment for a major rebranding after a decade, including a logo and storefront redesign, aiming to become a regional brand
18.05.2026
From a small bakery that grew exponentially from selling in 7-Eleven to becoming a billion-baht brand, “April Bakery” continues to thrive! This year, they are investing 200 million baht in a major rebranding effort, the first in a decade, changing the logo, packaging, and storefronts, paving the way from a local brand to a regional brand.
Detail More
April Bakery rebrands after 15 years, investing 200 million baht to expand the brand regionally.
19.05.2026
The management of April's Bakery revealed that the company has invested over 200 million baht in a major rebranding effort, the first in over 15 years. This includes updating the corporate image, logo, packaging, marketing communications, and expanding distribution channels.
Detail MoreOpening up to "April Bakery" with the plan to expand the dessert empire to 1,000 million
16.03.2025